Like the rest of the ITV network, on January 16th 2006, ITV3 got a new look with a new logo and new idents. Here you can see the channels idents. Each ident has a drama theme and tells a story reflecting the heart of the channel.

 

Rose ident - A beautiful red rose is shown, a close up of a rain drop sliding down one of the petals. Suddenly we see the rose being prunned before seeing what appears to be the rose on fire. - Video

 

 

 

 

Shell ident - A grand spiral staircase is shown which soon fades to reveal a spiral sea-shell. A young woman then comes an picks up the shell. - Video

 

 

 

 

Run Away ident - A lady is seen packing a case with her clothes. The next scene shows the lady near a railway line when she starts walking away. - Video

 

 

 

 

Blinds/Trees ident - A set of venetian blinds are shown. A man then pulls the blinds apart revealing a couple standing in a dark forest. The couple hug then slowly walk away from each other. The camera is slowly turning clockwise. - Video

 

 

 

 

Rope/Thread ident - A coil of red rope is seen which in the next scene appears as find red thread being used to knit a piece of fabric. - Video

 

 

 

 

Ladybird/Clock ident - Various parts of a clock face are seen partly covered by shadows. We then see a ladybird climb onto the second hand. - Video