The current set of idents on ITV4 were launched on 3rd September 2007. The set consists of four themes. A general set, a sports theme, a police theme and a movies theme.

Generic ident - The ITV4 logo is shown against a dark background. We suddenly see the 4 logo flying down towards the ITV4 logo when it suddenly hits the 4 in the logo. We then see a spinning 4 coming towards the logo when it hits the 4 in the logo. Finally we see a 4 flying on its side until it hits the 4 in the logo. The whole logo is then shown when it suddenly starts jumping.

 

 

 

 

 

Sport ident - The 4 from the ITV4 logo is seen playing a range of sports. It starts by playing football, then its seen boxing until it appears to be racing on a track which then turns to a rugby pitch where the 4 plays rugby.

 

 

 

 

Police Chase ident - The 4 from the ITV4 logo starts being chased by a police car. The 4 then stops as the police car catches up.

 

 

 

 

Movies ident - The 4 is first seen by some film reels before being in what appears to be a loft with a large roof window. From the window some space ships are shown flying over. We then see the 4 running away from the space ships as they shoot at it. The 4 then appears in an old western saloon when it suddenly turns into a gun and fires at something.