End Credit Promotion

Like ITV1, shows made for ITV2 also use the black and white style end credits so they can be moved to one side without the credits themselves reducing in size. Below is an example of the credits shown on ITV2 when they are not moved and one example of ECP on ITV2.

The first of the below images is another example of ECP on ITV2. This time a video promotion is used to advertise a coming up program. The second image is an example of credits not made for ITV being squashed to the left.

ITV2 also shows soaps and other shows with the alternative style credits. Below is how the credits look like without any promotion to begin with, and one style of promotion.

itv.com promotions

After some programs, ITV2 will promote that programs website using a promotion caption after the program has finished. Below you can see a couple of examples.

In-Program Pointers

ITV2 often use in-program pointers to promote shows coming up. Below are some examples.