Most programme trailers (also known as promos) on ITV1 use a standard format. The ITV1 logo is shown in the bottom left corner until the endcap. The endcap is a black background with faded yellow lights floating on the right. The ITV1 logo is on the centre of the left and the programme information is on the right. If the programme has a sponsor, the logo is usually shown in the bottom right of the endcap.
Endcaps with the ITV Player logo on meaning the previous episode is available to watch online. The second endcap also shows the programme is available in HD.
Occasionally ITV keep the traditional style promo but edit the logo as seen below for I'm A Celebrity Get Me Out Of Here.
ITV1 Autumn trailer
Specially made trailers
Some promos are specially made for the programme rather than being made up of clips from the shows. Below are a couple of examples of these trailers. Notice how they also have special endcaps rather than the regular black screen as seen above. Also notice how the ITV1 logo does not appear on the trailer until the end.
Football
This Morning
Emmerdale
Sometimes special endcaps are used even if the promo itself isn't specially made. Below are some example of these endcaps.
