On the 20th August 2008, ITV2 had a revamp with new idents and a new look logo. The logo kept its lime green colour but got a 3D effect. The new idents were designed by ITV's in house design team 'ITV Creative'.

The channel has six idents which are Buildings, Pool, Dancing, City, Nail Polish and Couple which are shown below.

 

  Buildings ident - The ident starts off in a city full of tall buildings with beams of light spanning out before the scene pans out to the countryside.

   

 

 

 

  Pool ident - The camera moves to the left revealing a pool with patterns being revealed on the bottom of the pool.

 

  Dancing ident - People in various shoes and boots start dancing.

 

 

 

 

  City ident - A city is revealed with large neon signs and lights everywhere. See how many show names you can spot.

 

 

 

 

  Nail Polish ident - A jar of nail polish is knocked out with many feminine items coming out of the nail polish including high heel shoes and hand bags.

 

 

 

 

  Couple ident - A young couple in a bedroom start making out passionately and undressing before falling onto a bed in each others arms. The only unusual thing is this all happens in reverse.